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COVID-19 Starting a Business

by Dotty Scott

Have you been furloughed, laid off, or have to stay home with the kids during the whole COVID-19 pandemic?

You have thought about starting your own business, but just do not know how or what to do.

Here are some “thinking” points to work through before launching your great idea!

COVID-19 Starting a Business

What are you passionate about? What is the one thing that you will get up early for every day? What is that one thing that gets you excited?

Everyone has something they love or are really good at. Something that other people would never do, does not want to learn, and will hire you to do it for them.

Maybe you are an inventor and you have solved some problem with a new product.

Are you scared to take the first step? Never been in business for yourself? Not sure where to start?

Here are some ideas for starting a business during COVID-19.

COVID-19 Starting a Business – Start with Plan

Once you have figured out your product or service – that one thing that get you excited, now you need to see if other people will buy it. The best way to do this is to put it out through social media. Find some free, cool images or graphics Online that either represent your idea, or are appealing to the market that will purchase your product or service.

It will help to give a lot of thought to the potential market. Are they:

  • Other businesses?

  • People who love the outdoors?

  • People who love health?

  • People who love entertainment?

  • Men or Women or both?

You get the idea – really hone into the potential market for your product or service. Once you have a clear picture in your mind of who these people are, create an Instagram account surrounding that persona.

Start to post your curated images, graphics, and ideas. Start conversations with people in your target market. Gather followers of people that love your idea. See if it is a valid product or service that will sell to this market. Do all of this BEFORE you commit any money or resources to your idea.


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